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Raise the University’s name recognition and reputation.
2020 Tactics
  • New marketing campaign, Go First, introduced after work with Ologie in the spring and summer of 2019 and culminated in a new Brand Guideline, new marketing messaging, collateral and internally developed graphic design elements for recruitment of new undergraduate students.
  • Contract with public relations firm to advance Dominican’s reputation for inclusive excellence and social mobility.

2020 Progress Points
  • The campaign refreshed Dominican’s position of academic quality over affordability as the primary undergraduate recruitment message. The campaign activation is ongoing and will continue in the new academic year, aided by a new marketing automation platform and improved systems and processes.
  • Dominican University was recognized by U.S. News and World Report for distinctively high social mobility of our students. We are the only regional university among 589 institutions nationally that is ranked both as a top ten university for overall quality and for the economic diversity of its students.

Challenges/Areas of 2021 Focus
  • Build University reputation for inclusive excellence