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DU Unveils New Athletic Brand, Updated Star Logo

The next chapter in the storied history of Dominican University athletics has officially arrived.

Dominican’s athletics department announced a new visual identity in late August, unveiling a revitalized brand that pays homage to the university’s acclaimed past while highlighting its bright future through a fresh, distinctive design.

The updated version of Dominican’s iconic Star integrates the university’s colors and symbolizes the connectivity of the community and the teamwork that has always been a hallmark of Stars athletics.

Erick Baumann, assistant vice president for athletics and head men’s soccer coach, said the department engaged an experienced outside firm to assist with the rebrand process. The department also worked alongside a diverse committee of student athletes and university stakeholders to develop the new brand identity, he added.

“As Dominican University celebrates its centennial in River Forest, now is a great time to bring the Stars and wider university brands closer together — and strengthen both in the process,” Baumann said.

A key aspect of the rebrand was an extensive facility project in the Igini Sports Forum that included a newly renovated gym floor. The Stars’ new logo was painted on center court of the gym, just days before the university announced the rebrand.

“Our new athletic brand highlights the spirit of Dominican University in a dynamic and vibrant way that showcases our signature colors,” said Dr. Barrington Price, vice president for student success and engagement. “These updates have already generated excitement and lively energy around campus.”