Education 
PhD, Drexel University
MS, Temple University
BBA, LaSalle University
Selected Publications 

Reavey, Brooke, Debra Zahay and Al Rosenbloom (2021). “Updating the Marketing Research Course to Prepare the Marketing Generalist” Journal of Marketing Education. 43 (3), 333-353.

Reavey, Brooke; Guarise, Rafaela. "Alphabet Soup: Consumer's Perceptions of Social Enterprise Terminology in Marketing Communications." Journal of Marketing Development and Competitiveness, 2020

Reavey, Brooke. "Using Scholarship Applications to Aid Knowledge Transfer of Key Marketing Concepts." Marketing Education Review, 2020

Reavey, Brooke; Puzakova, Marina; Andras, Trina; Kwak, Hyokjin. "The Multidimensionality of Anthropomorphism in Advertising: The Moderating Roles of Cognitive Busyness and Assertive Language." International Journal of Advertising, 2018

Reavey, Brooke; Amoroso, Lisa; Chaudhry, Anjali; Aron, David. "Getting to Know You: Creating Community in the Classroom." Caritas Veritas Symposium, 2014

Reavey, Brooke; Huang, Yanliu; Andras, Trina. "Paying More for Victoria than Tonya: The Moderating Effect of Brand Anthropomorphism on Phonetic Symbolism." Developments in Marketing Science, Vol. 37, Academy of Marketing Science Conference, 2014

Selected Presentations 
Brand Anthropomorphism: The Role of Cognitive Resources and Accessibility of Persuasion Knowledge, Advances in Consumer Research, 2012
Digital Identity: A Social Identity Perspective, Global Marketing Conference, 2010
Determining Fairness: A Cognitive Process of Price Fairness Situations, Academy of Marketing Science, 2010
It's Who You Know: The Influence of Social Network Sites on Vendor Selection, Global Marketing Conference, 2010
An Exploratory Study of Failed Relationship Transitions in Nonprofit Service Patrons, American Marketing Association, 2010

 

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