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Brooke Reavey is an associate professor of marketing in the Brennan School of Business at Dominican University. She is a Fulbright Scholar, having served as a Senior Scholar in Bucharest, Romania from 2017 – 2018 and serving as a Fulbright Specialist in Cluj, Romania in 2024. She holds her doctorate in Marketing (Business Administration) from Drexel University, and her master’s in Marketing Research from Temple University. She worked in the marketing research industry for eight years prior to completing her Ph.D. She is the winner of two national teaching innovation competitions and one university-wide competition. Dr. Reavey’s academic work focuses on the intersection between digital marketing and market research, particularly regarding data democratization and privacy. Her work has been published in scholarly outlets such as the International Journal of Advertising, Journal of Marketing Education, and Marketing Education Review, among others. She is an active speaker and volunteers with the Insights Association, the largest marketing research and analytics association in the US, at the national and chapter levels. She also volunteers in the digital marketing and insights special interest group (SIG) for the American Marketing Association’s Chicago chapter.

Education
PhD, Drexel University
MS, Temple University
BBA, LaSalle University
Selected Publications

Reavey, B., Dimitrova, B., & Andras, T. (2022). How do the various components of interaction orientation affect export performance? Journal of Inter-Organizational Relationships, 28, 19 - 34. Retrieved from How do the various components of interaction orientation affect export performance? | Semantic Scholar

Reavey, B. & Zahay, D. (2022) Teaching Conceptual Models: Using Direct Instruction to Enhance Metacognition. Marketing Education Review, 32(4), 311-328. DOI: 10.1080/10528008.2022.2059686

Reavey, B., Dimitrova, B., & Andras, T. (2022). How do the various components of interaction orientation affect export performance? Journal of Inter-Organizational Relationships, 28, 19 - 34. (formerly Journal of Marketing Channels) Retrieved from How do the various components of interaction orientation affect export performance? | Semantic Scholar

Zahay, D., Pollitte, W., Reavey, B., & Alvarado, A. (2022). An Integrated Model of Digital Marketing Curriculum Design. Marketing Education Review, 32(3), 205-223. Retrieved from ERIC - EJ1359294 - An Integrated Model of Digital Marketing Curriculum Design, Marketing Education Review, 2022

Reavey, B., Zahay, D., & Rosenbloom, A. (2021). Updating the Marketing Research Course to Prepare the Marketing Generalist. Journal of Marketing Education, 43(3), 333-353. Retrieved from https://doi.org/10.1177/02734753211043925

Reavy, B. & Guarise, R. Alphabet Soup: Consumer's Perceptions of Social Enterprise Terminology in Marketing Communications (2020). Journal of Marketing Development and Competitiveness, 14(1). Retrieved from Microsoft Word - JMDC 14(1) Master (na-businesspress.com)

Selected Presentations
Brand Anthropomorphism: The Role of Cognitive Resources and Accessibility of Persuasion Knowledge, Advances in Consumer Research, 2012
Digital Identity: A Social Identity Perspective, Global Marketing Conference, 2010
Determining Fairness: A Cognitive Process of Price Fairness Situations, Academy of Marketing Science, 2010
It's Who You Know: The Influence of Social Network Sites on Vendor Selection, Global Marketing Conference, 2010
An Exploratory Study of Failed Relationship Transitions in Nonprofit Service Patrons, American Marketing Association, 2010

 

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