HBS Dealer, a trade publication for the hardware and building supply industry, included an article about the Brennan School of Business' partnership with Rust-Oleum. Through the partnership, MBA students were tasked with developing a marketing strategy designed to boost brand awareness of Rust-Oleum's Krud Kutter product. 

"The student presentations were top notch," said Frank Glowacki, Rust-Oleum's brand director. "They came up with ideas we never considered. They were really buttoned up."

Rust-Oleum Senior Vice President of Marketing Jim Stinner advised that he can envision some of the students joining the company someday. The partnership will continue in 2022.