Marketing is about selling products—and much more. It’s about building sustainable enterprises and improving lives. In our values-based marketing major, students grapple with the big ideas and put theory into practice in real-world settings.

An evening degree for ambitious students

Marketing is one of the in-demand majors Brennan is offering in its Evening BBA program. The format is designed for highly motivated students who have earned an associate’s degree and are looking for a bachelor’s program that offers outstanding quality but also fits a busy schedule. Our program allows you to work full-time and study full-time without sacrificing Brennan’s signature relationship-centered and experiential learning models. Classes are online, blended and on-campus, and students remain part of a dynamic cohort.

Connecting with consumers

The field of marketing links producers and consumers, and involves everything from advertising and consumer analysis to distribution and product design. Our program is built around Brennan’s Bachelor of Business Administration core, which provides a robust foundation. Beyond the fundamentals, it includes courses in business ethics and law. Students get a taste of the real world in yearly practicums that include a required internship and a capstone experience.

Evening BBA snapshot
  • Complete your bachelor’s within 24 months; cohorts begin each fall
  • Courses taught in evenings, fully online and in hybrid formats
  • Marketing courses include International Marketing, Marketing Research, Marketing Strategy, Buyer Behavior, Personal Selling and Digital Marketing
  • Same curriculum as top-ranked AACSB-accredited traditional day program
  • Scholarships and other financial aid available
  • Must have completed an associate’s degree and the Illinois Articulation Initiative General Education Course Curriculum (IAI GECC)
Gabriel Gongora BA ’17

Dominican Graduate

“Through Dominican, I was able to land an internship where I could put into practice everything I was learning. I loved being close to Chicago. It’s a great city with great business opportunities, internships and jobs. It’s all there.”
 

Brennan School of Business

Since its founding in 1977, the Brennan School of Business has launched the careers of generations of innovators and leaders in enterprises ranging from neighborhood nonprofits to multinational corporations. Today, Brennan is a leader in experiential business education, offering a challenging, values-based curriculum in which students engage with faculty to solve real-world business problems. Brennan prepares students to thrive in fulfilling careers while doing their part to make the world a better place. A Brennan education puts our alums on the path to success. In fact, Brennan has produced more than 65 CEOs across a wide spectrum of industries and nonprofits.