Social media are web-based platforms that enable people to create, share or exchange information and ideas in virtual communities and networks. They have emerged as powerful communication tools by enabling:

  • Conversations that previously were individual in nature to be shared simultaneously with one’s entire network 
  • Organizations to share messages with their fans instantly
  • Two-way, public communications between organizations and their constituents
  • Individuals to control what information they get from and share with others.

OMC maintains the university's official accounts on FacebookTwitterLinkedInGoogle PlusInstagram and Pinterest. In addition, several university departments, offices and organizations have pages under the Dominican brand. These pages are included in our official social media directory  and must follow the university's social media policy.

OMC also provides official university accounts and resources for best practices for social media.

Creating a social media account

If you are interested in starting a social media presence for your organization, please refer to the policy below, or contact OMC, at omc@dom.edu. Please note that social media accounts for students and student groups at Dominican generally are not in the purview of the university except when their use violates other policies as outlined in the student handbook. For more details on student accounts, please review the policy below. 

Social Media Policy

These policies and guidelines are intended to instruct the Dominican University community on how to use social media for the benefit of the institution and navigate potential pitfalls that could harm individuals or the university.

Social Media Policy (pdf)

Images for Social Media

If you need photography of Dominican people, places and events, OMC maintains an album of stock campus photography on our Flickr page.

Blogs

While OMC does not create official university blogs, nor maintain/update/monitor blog content, any blogs representing official Dominican University departments need to follow guidelines in order to be linked on dom.edu:

• Names of department blogs should clearly indicate the sponsoring department name

• It is the responsibility of blog owners to check content for spelling and grammatical errors, correct information and tone

• Blog content should provide a unique look at a topic, such as student experience, and not mimic or repeat dom.edu web content

• When referring to university policy, blogs should link to the corresponding page of dom.edu; for example, a blog post about a Business program should link to the corresponding page on dom.edu

• For department blogs, OMC strongly recommends use of the university’s brand standards for color and font

• Department blogs should clearly state the sponsoring department name and contact information, not the names and contact information of individual students, staff or faculty members

• OMC reserves the right to not link a blog to the university website if stated guidelines are not followed