Best Practices

When determining whether to establish a social media presence for your group, office, or department, your decision should be guided by the following questions:

  • What are your goals for social media?
  • Who are you trying to reach?
  • Do we have adequate staff time/resources to commit to social media?
  • Do we have access to a steady stream of content relevant to our audience?

The snapshots below can help guide you answer the above questions and guide you to platforms that can help meet your goals.

 

LinkedIn

LinkedIn is platform used primarily for professional networking. At Dominican, the university maintains a university profile as well as several alumni-focused groups to help graduates of different disciplines connect professionally.

A few departments have established presences on LinkedIn, but for most purposes, it is likely that existing university-maintained groups will be the best avenues to post messages such as career-focused events, alumni connections, or employment opportunities.

YouTube

YouTube is a very popular video streaming and sharing service. Its search function is so often used that YouTube is in fact considered the third-largest search engine on the web, following only its parent company, Google, and Yahoo!.

Video is a terrific way to show visually events and stories that are inherently visual in nature. In addition, its easy embedding functionality makes YouTube videos a great way to convey complex information on websites while avoiding long tracts of text.

The university maintains two primary YouTube presences, an official external-facing channel, youtube.com/domuniv, and an internally facing channel hosting academics- and student-life oriented informational videos maintained by the Creative Media Lab. Most video requests at Dominican are well suited to either one or the other of these channels.

Instagram

Instagram is an instant photo sharing service. The app allows users to upload photos only from mobile devices—an intentional move to help ensure the "instantaneous" nature implied by its name. In-the-moment photos from your events and even everyday goings-on of your office can help distant followers feel like they're part of the action.

When snapping pics, be aware that photos are cropped to a square shape, so center what your trying to capture—don’t leave important visual information to the periphery. Users also can choose from a variety of filter effects to add an old-timey, black-and-white, sepia or other tone. While fun, overuse of filters can come off as monotonous, so be light with your shadows.

Similar to Twitter, hashtags can help users locate images about subjects they care about quickly. At Dominican, common Instagram hashtags for campus and event pics are #DominicanU and #DominicanUniversity.

If you are interested in learning more about LinkedIn, YouTube, or Instagram or establishing a presence for your entity, contact OMC at omc@dom.edu.