Guidelines and Resources

Branding

OMC is tasked with maintaining the reputation and image of the university to the greater public. Thus, we have to do our best to ensure that all communications for public consumption follow the image we want to present. This includes all graphical representations of Dominican University in all forms as well as online platforms including websites, blogs and social media. 

To get a sense of the overall look and feel of our new brand, check out this multimedia presentation.

While your role at Dominican may not be to design billboards soaring above the Chicago skyline or tell our story in television ads, as a member of the Dominican community, you help tell our story every day to the people who matter most—our current and prospective students, alumni, peers and friends. Here are some resources to help you make sure your communications are representing us correctly.