David Aron

Brennan School of Business
Office & Location:
Fine Arts Building 220B
Office Phone:
(708) 524-6681

Job Title

Department Chair, Associate Professor - Marketing, Brennan School of Business


David Aron started his professional career in the retail environment, working as marketing director for a regional shopping mall and then as the marketing manager for one of the world's first online shopping environments.

Dave’s career in teaching has covered a variety of courses in the areas of marketing, advertising, and international business. His academic research has focused on the psychological aspects of consumer satisfaction, dissatisfaction, and grudge holding.

Dave and his wife Debbie live in Naperville, Illinois. They have a son and two daughters.


PhD, University of Michigan
MBA, The Ohio State University
BA, Northwestern University


Aron, D. (2013) "Planning for the Apes: Coping with Guerilla Consumer Behavior When the Courts Won't Help." Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior.