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- GSB 599 Business Communication
- GSB 611 Economics for Managers
- GSB 612 Financial Accounting
- GSB 613 Statistics
- GSB 614 Organizational Behavior
- GSB 615 Financial Management
- GSB 617 Business Law
- GSB 621 Economics of the Firm
- GSB 622 Management Information Systems
- GSB 623 Corporate Social Responsibility
- GSB 624 Organizational Analysis and Design
- GSB 625 Financial Decision Making
- GSB 626 Marketing
- GSB 701 Managerial and Cost Accounting
- GSB 702 Taxation I
- GSB 703 Taxation II
- GSB 704 Advanced Financial Accounting I
- GSB 705 Advanced Financial Accounting II
- GSB 706 Advanced Accounting
- GSB 707 Auditing
- GSB 721 Entrepreneurship
- GSB 722 Entrepreneurial Consulting
- GSB 723 Operations Management
- GSB 731 Investment Analysis
- GSB 732 Derivatives
- GSB 733 International Trade and Financial Markets
- GSB 734 Finance in the Health Care Sector
- GSB 735 Forecasting
- GSB 736 Real Estate Finance
- GSB 737 Special Topics in Finance
- GSB 741 Health Care Administration
- GSB 742 Health Care Law
- GSB 743 Health Care Issues
- GSB 751 Human Resource Management
- GSB 752 Employment Law for Managers
- GSB 754 Managerial Communications
- GSB 755 Negotiation and Conflict Resolution
- GSB 761 International Business
- GSB 762 Asia in Transition
- GSB 763 European Business
- GSB 764 Global Marketing Management
- GSB 766 South American Business
- GSB 767 International Residency
- GSB 771 Marketing Research
- GSB 772 New Product Marketing
- GSB 773 Consumer Behavior
- GSB 774 Marketing Strategy
- GSB 775 Competitive Intelligence
- GSB 776 Special Topics in Marketing
- GSB 778 Special Topics in Management
- GSB 781 Managerial Writing
- GSB 782 Public and Non-Profit Management
- GSB 783 Public Relations and Advertising Strategy
- GSB 784 Knowledge Management
- GSB 785 Information Policy
- GSB 790 Leadership Seminar
- GSB 791 Strategic Management
- GSB 795 Directed Study
- GSB 798 Management Practicum
GSB 599 Business Communication (3 credit hours)
Specifically designed for non-native speakers who want to refine their fluency,
communication, and writing skills in English, while acquiring a better understanding of American
business customs, culture, and cross-cultural social, academic, and business issues. This course
provides three hours of academic credit, but does not count toward the requirements for a graduate
degree.
GSB 611 Economics for Managers (3 credit hours)
Economics is the foundation for all business applications. This survey course, in macro and
micro economic theory, establishes student understanding of economic principles and policies and
their impact on business and its environment.
Course Objectives
- Have facility with the following economic principles and concepts of microeconomics:
- Demand and supply market analysis.
- Elasticity calculation of own price elasticity of demand and calculation of costs of the firm
- Maximization concepts including the consumer with marginal utility and the firm with profits.
- Determination of the firm’s profit maximizing quantity in perfect competition and monopoly as well as contrasting the competitive market price and monopoly price.
- Market failures: why they occur and government action as a possible solution.
- Have facility with the following economic principles and concepts of macroeconomics:
- Gauges of the macro-economy GDP, CPI, and the unemployment rate.
- The effect of the interactions of private, public, and international sectors on GDP, CPI, and
unemployment rate, in the short run and in the long run with the understanding that:
- Private sector includes financial intermediaries and the money supply.
- Public sector encompasses fiscal policy and monetary policy.
- International sector encompasses exchange rates as well as exports, and imports.
GSB 612 Financial Accounting (3 credit hours)
This course introduces students to basic accounting principles, including the preparation of
external financial statements and the analysis of specific financial statement components and
corporate disclosures. The course prepares students to understand the relevance of financial
statement information to management and external users. The course also examines the fundamentals
of financial statement analysis and differences between generally accepted accounting principles
and international financial reporting standards.
Course Objectives
- Developed an understanding of an organization’s accounting cycle, an ability to construct financial statements from transactional data, and an appreciation for the role of accounting in making business decisions.
- Developed an understanding of the pronouncements of various professional organizations that govern the preparation and communication of accounting information, including the Financial Accounting Standards Board and the International Accounting Standards Board.
- Developed an understanding of the significance of accounting systems and internal control procedures that generate reliable accounting information and create integrity in the reporting process.
- Developed an understanding for how to periodically assess (and compare) the liquidity, profitability, and efficiency of an organization (against industry competitors and benchmarks) through financial statement analysis techniques.
- Developed an understanding of the importance of an accounting professional’s personal competence, professional judgment, and ethical behavior in framing accounting as the language of business.
GSB 613 Statistics (3 credit hours)
This course examines statistical procedures used to solve problems in business and
management. Topics include: descriptive statistics, the binomial and Poisson distributions,
confidence intervals, hypothesis testing, and regression analysis.
Course Objectives
- Develop graphical and numerical depictions (histograms, scatter diagrams, stem and leaf plots, etc.) of business data.
- Calculate and interpret measures of central tendency and standard deviation.
- Develop and analyze probability distributions (Binomial, Poisson, and Normal).
- Apply confidence intervals and hypothesis tests to make decisions about population characteristics based on sampling.
- Perform regression analyses using statistical software and properly interpret regression results.
GSB 614 Organizational Behavior (3 credit hours)
This course introduces both the theory and practical application of organizational behavior,
which is the study of how individuals and groups impact behavior within an organization. Students
will learn about decision making, motivation theories, individual and group behaviors, leadership,
power and organizational politics, and organizational culture.
Course Objectives
- Understand basic theories of leadership, legitimate power, and managerial control.
- Improve individual and group decision-making, particularly with respect to ethical dilemmas.
- Better manage change ethically and effectively within a diverse global context.
- Understand the various theories of motivation.
- Understand the merits of various modes of communications.
- Differentiate between structural and cultural issues.
- Understand the basics of negotiation, power, and politics.
- Describe, analyze and recommend improvements to organizational processes at multiple levels (industry, organization, group/team, individual).
GSB 615 Financial Management (3 credit hours)
This course introduces students to basic financial management with an emphasis on financial
statement analysis, time value of money applications, bond and stock pricing, risk and return
analysis, and capital budgeting decisions. Students will use and develop skills with
Microsoft Excel. Cases and technology exercises may be used to illustrate real-world
applications.
Prerequisites: GSB 611, 612 and 613
Course Objectives
- Demonstrate an understanding of the financial concept of “value” and how it is measured.
- Demonstrate an understanding of the relationship between perceived risk and required return, and how that relationship is affected by uncertainty.
- Demonstrate the ability to analyze the financial health of a firm using financial statement analysis, as well as the ability to forecast a firm’s pro forma financial statements and value metrics and to determine if the firm’s strategic plan will require new capital to be raised.
- Demonstrate an understanding of the concept of the time value of money and the concepts of present value and future value.
- Demonstrate an understanding of how to measure the costs associated with financing the firm’s investments and how those costs affect the value of the firm’s assets.
- Demonstrate an ability to apply basic models for valuing stock, bonds, corporate projects and an entire firm.
GSB 617 Business Law (3 credit hours)
This course focuses on the study of law as it relates to the manager. Topics include:
agency, partnership, commercial code, corporate law, environmental law, and the legal liability of
directors.
Course Objectives
- Understand the relation of law to the ethical, international and e-commerce environments of business.
- Understand and be able to apply the basic steps in legal reasoning and critical thinking.
- Understand legal terminology and principles.
- Demonstrate a facility to find basic information regarding legal issues as they relate to business.
GSB 621 Economics of the Firm (3 credit hours)
This course is a study of economic analysis and its use in formulating business policies.
Topics include: the economics of strategy, concepts of costs and profits, production functions,
demand theory, competition, price output decisions, marketing strategies under various market
structures and business criteria for investment.
Prerequisites: GSB 611
Course Objectives
- Understand the sources of economies of scale and economies of scope.
- Identify competitive advantage.
- Understand the differences between market structures and how this impacts strategy.
- Conduct an industry analysis using Porter’s Five Forces Framework.
- Produce cogent written analyses.
GSB 622 Management Information Systems (3 credit hours)
This course explores and assesses the current and future role of information technology in
business, from both a management and a user perspective. Topics include: the strategic role of IT,
distributed computing, hardware and operating systems, software development tools and processes,
relational databases, security concerns, ethical issues, privacy issues, enterprise applications,
intelligent systems, role and influence of IT on business processes, and the influence of web
technologies on e-business and m-business. Hands-on experiences include web, database, spreadsheet,
graphical user interface (GUI) tools, and computer security techniques. Case studies are also used
to facilitate discussions focused on the course topics.
Prerequisites: GSB 611, GSB 612 and GSB 613
Course Objectives
- Explain how information systems can be used for strategic competitive advantage.
- Explain the issues involved in the effective management of information system resources, processes and systems.
- Demonstrate an effective use and an understanding of the applicability of spreadsheet software (such as Excel) and data management software (such as Access).
- Assess the ethical, legal, and privacy issues associated with information technology and information systems.
- Explain how current information technology trends and innovations can be used in business.
GSB 623 Corporate Social Responsibility (3 credit hours)
This course explores the relationship between the self-interest of the corporation to create
value and generate profits and the concept of corporate citizenship, and the responsibilities of
business to the society in which it operates. It focuses on the economic, legal, and ethical
considerations involved in addressing the responsibilities of businesses to all of the corporate
stakeholders, including shareholders, employees, customers, regulators, suppliers, communities, and
society generally.
Course Objectives
- Explore the intersection of business, society, all potential stakeholders and globalization.
- Identify ethical issues at the intersection of business, society, all potential stakeholders and globalization.
- Make well-formed arguments for and against various approaches to resolving the ethical issues at the intersection of business, society, all potential stakeholders and globalization.
GSB 624 Organizational Analysis and Design (3 credit hours)
This course is an analysis of the phenomena and theories of large, complex, formal
organizations. The course examines the organization as an economic, social, bureaucratic, and
political system with regard to such factors as structure, change, and decision making. Listed also
as LIS 756.
Course Objectives
- Identify the different types of organizational goals, their purpose, and competitive strategies for achieving them.
- Explain the basic concepts of organizational structure and design.
- Identify and define elements external to an organization that impact its structure.
- Explain the nature of organizational technology, its influence on organizational design and its impact on inter-organizational relationships.
- Describe how organizations change and how managers direct innovation and change processes.
- Describe when and how different decision-making models should be used.
- Explain how managers use power and politics to manage and resolve conflict.
GSB 625 Financial Decision Making (3 credit hours)
This course explores emerging topics in the financial field, including initial public
offerings, mergers and acquisitions, bankruptcy, leasing analysis, working capital management,
capital structure and dividend theory. Special topics may include: real estate finance,
financial planning, pension fund, mutual fund analysis, and beginning investor theory. Cases
and technology exercises may be used to illustrate real-world applications.
Prerequisite: GSB 615
Course Objectives
- Demonstrate an ability to apply financial management tools (e.g., time value of money, bond/stock valuation, risk/return applications) to current issues in finance using Excel.
- Forecast a firm’s financial statements and performance metrics, determining if the firm’s strategic plan will require new capital to be raised.
- Apply valuation techniques (e.g., discounted cash flow, market multiple analyses) to analyze advanced financial topics (e.g., mergers, divestitures, leverage buyouts, public offerings, leasing agreements, and/or corporate bankruptcies).
- Evaluate projects using capital investment techniques under uncertainty.
- Analyze the effects of a change in capital structure on the value of a firm.
GSB 626 Marketing (3 credit hours)
This course is a study of marketing concepts, topics, and theories presented to provide an
understanding of marketing and buyer relationships. The course analyzes the elements of the
marketing mix for successful planning, strategy, and control of marketing campaigns including
product, price, promotion, and physical distribution. Covered topics also include: issues related
to customer satisfaction, marketing research, market segmentation, and current marketing issues and
trends.
Prerequisites: GSB 611
Course Objectives
- Understand and analyze the relationships among the four Ps of marketing (product, price, promotion, place) in the creation of marketing strategy, and the influence of marketing strategy on consumer and business behavior.
- Analyze and synthesize marketing principles and opportunities with respect to organizational and external environments.
- Evaluate marketing data, information, and knowledge regarding consumer behavior and marketing strategy decisions.
- Develop and evaluate a marketing plan or strategy based on environmental, industry and company analyses.
- Describe and defend a personal view of marketing opportunities and marketing decisions as related to a company and industry of interest.
- Write a coherent case analysis of a complex marketing problem.
- Appreciate marketing as it applies to their chosen field/concentration/career.
GSB 701 Managerial and Cost Accounting (3 credit hours)
This course explores cost accounting concepts. The analysis and measurement of costs are
studied in relation to managerial decision making. Students examine managerial accounting
procedures and develop problem solving techniques required by business managers to operate
effectively and efficiently. Topics emphasized include: costing methods, cost-volume-profit
analysis, budgeting and variance analysis, capital budgeting techniques and activity-based costing
and management.
Prerequisite: GSB 612
Course Objectives
- An understanding of the historical evolution of cost accounting to managerial accounting, and the effect of this shift on the relationship between management needs and the nature, diversity and volume of information provided by managerial accountants.
- Detailed definitions of various types of costs and costing systems.
- Detailed knowledge of cost accounting concepts and practices for a manufacturing entity.
- An understanding of the theoretical underpinnings of various decision models or approaches (e.g. CVP analysis, differential analysis, activity based management, etc) and their application to solving business problems.
- A detailed understanding of different budgeting philosophies, various budgets, and their uses in managing business enterprises through standard costing and variance analysis.
- Knowledge about responsibility accounting, different approaches to performance evaluation of managers and their units.
GSB 702 Taxation I (3 credit hours)
This course introduces the student to the principles of federal individual income taxation.
The course reviews the background and theory of the federal tax system. Emphasis is given to
applying the theory to practical applications and problem solving.
Prerequisites: GSB 612
Course Objectives
- Acquired an understanding of the history and trends of the federal income tax system, and developed the ability to locate and work with the appropriate tax law sources.
- Learned to explain the concepts of gross income and realization; distinguish between the economic, accounting, and tax concepts of gross income.
- Acquired an understanding of the types of business and nonbusiness deductions and credits and learned how to compute and report such items.
- Developed an understanding of the rationale for depreciation, amortization, and depletion, and acquired the ability to compute and report cost recovery.
- Learned the rationale for the alternative minimum tax (AMT) system and learned how to apply the formula for computation and reporting.
- Developed an understanding of the rationale for separate reporting of capital gains and losses and learned how to compute realized and recognized gains and losses.
- Learned to distinguish between qualified and nonqualified compensation arrangements, and acquired an understanding of the related income tax consequences.
GSB 703 Taxation II (3 credit hours)
This course introduces the student to the principles of federal income taxation as it applies
to corporations, partnerships, estates and trusts. The course reviews the background and theory of
the federal tax system. Emphasis is given to applying the theory to practical applications and
problem solving. Completion of Taxation I before taking this course is strongly encouraged.
Prerequisites: GSB 612 and GSB 702
Course Objectives
- Acquired the ability to summarize the various forms of conducting a business, and compare the taxation of individuals, partnerships and corporations.
- Developed an understanding of the governing principles and theories of partnership and corporation taxation, including formation, operations, distributions and liquidations.
- Developed an understanding of the tax effects that S corporation status has on both the corporation and the shareholders, including formation, operations, distributions and tax basis.
- Learned to identify the different types of tax-exempt organizations and understand the tax consequences of exempt status, qualification, and the unrelated business income tax.
- Developed an understanding of the income taxation of estates and trusts and learned to identify the steps in determining the accounting and taxable income of a trust or estate and the related taxable income of the beneficiaries.
GSB 704 Advanced Financial Accounting I (3 credit hours)
This is a course in intermediate theory of financial statements. It examines special
accounting problems for current assets, current liabilities, long-term assets, and long-term
liabilities.
Prerequisites: GSB 612
Course Objectives
- Developed an understanding of generally accepted accounting principles, their conceptual framework, and an understanding of the application of the principles and framework to a variety of applications – particularly to current assets, plant assets, current liabilities, long-term liabilities, and owners’ equity.
- Identified situations where the time value of money is relevant and learned to apply present value concepts to those situations.
- Developed an understanding of the differences between U.S. generally accepted accounting principles and the international reporting standards.
GSB 705 Advanced Financial Accounting II (3 credit hours)
This course studies special accounting problems relating to owner’s equity, earnings per
share, pensions, leases, statements of changes in financial position and changing prices.
Prerequisite: GSB 612; Recommended: GSB 704
Course Objectives
- Developed an understanding of generally accepted accounting principles, their conceptual framework, and an understanding of the application of the principles and framework to a variety of applications – particularly to earnings per share, revenue recognition, investments, and the statement of cash flows.
- Developed an understanding of other complex financial reporting issues such as accounting for income taxes, pensions, leases, interim reporting, and segmental reporting.
- Developed an understanding of the difference between U.S. accounting principles and the international financial reporting standards.
GSB 706 Advanced Accounting (3 credit hours)
This course examines accounting principles as they relate to consolidations, business
combinations, foreign currency transactions and translation, hedging, partnerships, state and local
governments, and private not-for-profit organizations.
Prerequisite: GSB 704; Recommended: GSB 705
Course Objectives
- Business combinations.
- Multinational operations.
- Partnerships.
- State and local governments.
- Other nonprofit organizations.
GSB 707 Auditing (3 credit hours)
This course is an introduction to audits of financial statements by certified public
accountants. The course covers the business, ethical, and legal environment of the profession, the
audit process, application of the audit process to transaction cycles, audit sampling, and reports
on audited financial statements. Techniques learned in the course can also be used by internal and
government auditors.
Prerequisite: GSB 612; Recommended: GSB 704 and GSB 705
Course Objectives
- Understand the nature and scope of attestation services provided by the accounting profession.
- Recognize the importance of auditor independence and ethical conduct.
- Learn the role of the auditor in a financial statements audit and how generally accepted auditing standards are applied.
- Understand the overall audit process, including the planning functions, the different types of audit evidence, and the use of sampling techniques.
- Appreciate the importance of internal controls for business and the effect internal controls have on the audit.
- Know the wording of the unqualified audit opinion and be able to identify when other types of opinions are necessary.
GSB 721 Entrepreneurship (3 credit hours)
This course is a practical exploration of the elements of entrepreneurship – from opportunity
recognition and assessment through the development of marketing, financial, and operational plans
with which to pursue an opportunity. Building upon class lectures, readings and interactions with
fellow students and guest speakers, students apply the entrepreneurial decision-making process by
formulating and presenting a new venture business plan.
GSB 722 Entrepreneurial Consulting (3 credit hours)
Students are exposed to a practical exercise in consulting in this course. Through a
combination of guest consultants, lectures, readings and a consulting project for an existing
business, students will explore not only how to utilize consultant services, but how to perform
them as well.
GSB 723 Operations Management (3 credit hours)
This course focuses on the concepts and methods utilized in planning, directing and
controlling the “transformation process” of resources into goods and services. Employing the
integrated, process-based analytical framework developed in this course, students will utilize
selected business cases and in-class experiential learning exercises to connect the course’s ideas
and techniques to their real-world application.
Prerequisite: GSB 613
Course Objectives
- Explain the strategic importance of operations management, the elements of operations strategy, and the basic principles of operations management;
- Demonstrate an understanding of the (transformation) process view of operations management – including inputs-outputs, flow units, resources, and networks of activities and buffers – and the role of operations management within the broader organizational context.
- Discuss the capabilities and limitations of alternative methods of operations planning and control - including material requirements planning (MRP), just-in-time (JIT), and theory of constraints (TOC) - and, thereby, make an informed choice of the method appropriate for a particular firm.
- Implement operations improvement techniques in order to enhance operational effectiveness – including total quality management, integrated product/process design, and lean manufacturing;
- Understand the role of supply chain management and the means available for coordinating material and informational flows across inter-organizational boundaries.
- Explain the role of inventory within the firm (and across the supply chain) and how to maximize its utility – including the concepts of economic order quantity, buffer stock(s), and safety inventory.
- Apply operations management concepts and tools within a service environment.
GSB 731 Investment Analysis (3 credit hours)
This course examines how to achieve individual and institutional investment objectives. It
includes analysis and evaluation of various investment strategies, including the evaluation of
equity securities. It also provides an in-depth analysis of various techniques for valuing equities
such as discounted cash flow methods and multiples.
Prerequisite: GSB 625
GSB 732 Derivatives (3 credit hours)
This course examines the use of futures, options, and swaps to manage the exposures that
confront a corporation. The course explains what each of these instruments is, how each is priced,
how each is useful to manage the exposures confronting a firm, and how each is useful in enhancing
return for the firm.
Prerequisites: GSB 611, 615 and 625
GSB 733 International Trade and Financial Markets (3 credit hours)
This course examines the principles underlying the benefits of free trade and the impact of
government controls on trade such as quotas and tariffs. It also explores the problems, policies,
and techniques of financial decision making in an international context by discussing the
relationships between interest rates, inflation rates, and foreign exchange rates, and emphasizing
the determination and management of foreign exchange risk through international money and capital
market operations.
Prerequisite: GSB 625
GSB 734 Finance in the Health Care Sector (3 credit hours)
This course examines the institutional setting, goals, and financial policies of
organizations in the health care field. Special attention is given to performance analysis at both
the enterprise and departmental levels, strategic financial planning and capital structure, capital
investment decision making, and the management of financial risk.
Prerequisite: GSB 615
GSB 735 Forecasting (3 credit hours)
In this course, students receive practical experience in effectively forecasting business
activity using statistical software packages as a means for data interpretation. Topics include:
data collection methods using internet resources, regression analysis and variable transformation
techniques using economic and financial databases, short-term forecasting techniques including
moving averages and exponential smoothing, and applying Box-Jenkins (ARIMA) models to seasonal data
sets.
Prerequisites: GSB 613
GSB 736 Real Estate Finance (3 credit hours)
This course examines both the residential and commercial real estate markets and the
valuation and underwriting methods that support financing these markets. Traditional mortgage and
securitization debt and equity financing will be discussed. Case studies will be used to apply and
expand on the concepts presented.
Prerequisites: GSB 615
GSB 737 Special Topics in Finance (3 credit hours)
This course provides students with specific seminars and/or research projects, which address
emerging topics in a particular field of finance. Students discuss the particular topics at
an in-depth level. Potential topics encompass investments, real estate finance, international
finance, financial management, capital markets, financial institutions, and financial
modeling. Depending on the topic, critical reviews of selected journal articles, guest
lectures, empirical research projects, papers, and student presentations, may be an integral part
of the course.
Prerequisite: GSB 625
GSB 741 Health Care Administration (3 credit hours)
This course introduces students to the American health care delivery system. It provides an
overview of various scientific, social, educational, governmental, and economic forces that shape
the health care system and studies the historical development of health care management
systems.
GSB 742 Health Care Law (3 credit hours)
Students examine the legal environment of the health care industry, including a review and
analysis of relevant statutes and policies of federal and state jurisdictions, as well as case law
affecting the industry.
GSB 743 Health Care Issues (3 credit hours)
This course will look at many of the most important developments within the health care
industry. The focus of the course is on current issues. Topics include: strategic planning and
marketing strategy models.
GSB 751 Human Resource Management (3 credit hours)
This course is an introduction to the principles of human resource management. Students will
develop an understanding of HR functions and the issues organizations face including the
recruitment and selection process, managing performance, salary administration, equal opportunity,
employee relations, labor management and employment law, and federal regulation compliance.
GSB 752 Employment Law for Managers (3 credit hours)
This course examines the laws, regulations, and court decisions that govern employment law as
it is practiced today. Together, these laws, regulations, and cases provide the environment in
which the employment relationship exists in business today. The course is intended to provide
graduate students with a basic understanding of the terminology, fundamental principles, and
concepts of current employment law. Special emphasis is placed on discrimination laws.
GSB 754 Managerial Communications (3 credit hours)
This course focuses on how managers can effectively use communication techniques to organize
individuals and groups and achieve organizational goals. Students develop effective personal
strategies for persuasive, oral, and written communication, presentation skills, listening skills,
and group facilitation.
GSB 755 Negotiation and Conflict Resolution(3 credit hours)
The course is designed to give a student the skills and strategies necessary to negotiate in
any organizational context. The basic elements involved in different negotiating situations are
covered, including intraorganizational negotiations and negotiation situations external to the
organization. Alternative conflict resolution processes such as mediation and arbitration are also
addressed.
GSB 761 International Business (3 credit hours)
This course examines international company behavior in a global environment with an emphasis
on the business leader’s role and the decision making function. Students analyze the development
and implementation of strategies conducive to success in global markets.
Prerequisite: GSB 626
GSB 762 Asia in Transition (3 credit hours)
This course, which is taught in China, gives students the opportunity to get an up-close view
of the rapid economic growth in Asia. This trip to China examines the unique ways China’s corporate
sector is adapting to a new way of doing business. Learn about China’s unique form of market
economy, which it describes as a social market system.
GSB 763 European Business (3 credit hours)
This course, which is taught in Europe, is designed to give students insight into the
management problems associated with conducting business in an international setting. Using the case
study method and visits to European corporations and government agencies, students learn about
management practices and the European Economic Union.
GSB 764 Global Marketing Management (3 credit hours)
This course examines international business activities with special emphasis on the global
marketing environment. Students evaluate marketing mix variables such as product, promotion,
physical distribution, and pricing policies that drive management decisions.
Prerequisite: GSB 626
GSB 766 South American Business (3 credit hours)
This course, which is taught in Buenos Aires, Argentina, is designed to provide students with
the opportunity to study aspects of international business conducted in South America. The
course also provides insights into the culture and society of Argentina. The in-country
experience includes corporate visits and lectures by local university professors.
GSB 767 International Residency (3 credit hours)
The International Residency is designed to introduce students to real-world organizational
problems and issues in a foreign setting. Students will work with organizations and
businesses in the specified country to help improve and/or strengthen each organization's
resiliency and/or capacity. The course is applied in orientation and intensive in
duration. The culture, history, political economy, and relationship of the specified country
to global events will be discussed as part of the residency.
GSB 771 Marketing Research (3 credit hours)
This course provides a comprehensive understanding of market research procedures and
introduces both quantitative and qualitative methods commonly accepted to ensure marketplace
success. Emphasis is placed on students developing a marketing research project.
Prerequisite: GSB 613 and GSB 626
GSB 772 New Product Marketing (3 credit hours)
This course analyzes marketing concepts and disciplines relating to the planning,
development, and introduction of new products and services. Covered topics include: processes and
approaches to opportunity screening, production formulation, packaging, pricing strategies, test
marketing, and risk management through the early stage of the life cycle.
Prerequisite: GSB 626
GSB 773 Consumer Behavior (3 credit hours)
This course enables students to effectively design consumer-oriented marketing strategies.
Through case studies and their own research, students examine consumer behavior theories, as well
as contemporary consumer research on fast-changing marketing trends.
Prerequisite: GSB 626
GSB 774 Marketing Strategy (3 credit hours)
This course examines tactical and strategic options available to management when preparing
marketing plans. It identifies the major activities, which managers must complete to make
responsive decisions to the marketing environment, including market position, market share, and
future growth.
Prerequisite: GSB 626
GSB 775 Competitive Intelligence (3 credit hours)
Competitive Intelligence (CI) is a discipline - using legal and ethical means - for
efficiently discovering, developing and delivering timely, relevant new knowledge about the
external environment to facilitate effective decision-making. This course provides an overview of
CI within and organizational setting and provides tools and techniques to practice the profession
(including consulting work). The core focus is to review CI best practices regarding the leveraging
of information as knowledge assets for decision-making in business enterprise. Listed also LIS 884.
Prerequisite: Instructor's Permission
GSB 776 Special Topics in Marketing (3 credit hours)
This course provides students with the opportunity to explore in depth a particular topic in
the field of marketing. Potential topics may include business-to-business marketing, sales
marketing and integrated marketing communication. Depending on the topic, critical reviews of
selected journal articles, guest lectures, empirical projects and papers, as well as student
presentations, may be an integral part of the course.
Prerequisite: GSB 626.
GSB 778 Special Topics in Management (3 credit hours)
This course provides students with specific seminars and/or research projects, which address
emerging topics in a particular field of management. Students discuss the particular topics at an
in-depth level. Depending on the topic, critical reviews of selected journal articles, guest
lectures, empirical research projects, papers, and student presentations may be an integral part of
the course.
GSB 782 Public and Non-Profit Management (3 credit hours)
As a study of bureaucracy in the public and non-profit sectors, this course covers such
topics as organization, structure, efficiency, and administrative reform. Attention is placed on
the difference between public/non-profit administration and private sector administration.
GSB 784 Knowledge Management (3 credit hours)
This course provides an awareness of current theories and foundation of knowledge management
with an emphasis on for-profit and not-for-profit organizations. Students are introduced to
knowledge assets and their organizational value. Students examine analytical tools and techniques
for knowledge acquisition, assessment, evaluation, management, and organization and dissemination.
This course also provides an analysis of commercially available documents, databases and
applications packages, reviews best practices and experiences, and addresses knowledge management
project design and implementation. Listed also as LIS 880.
Prerequisite: Instructor's Permission
GSB 785 Information Policy (3 credit hours)
An overview of information policy issues, both intra- and inter-organizational, related to
knowledge management. One major cluster of topics covered includes the role, the organization, and
the effect of information services within the organization. A second major cluster concerns policy
issues relating to inter-organizational creation and use of information, including economic, legal,
and social issues, and broad policy concerns such as transborder data flow and national information
policies. Listed also as LIS 755.
Prerequisite: Instructor's Permission
GSB 790 Leadership Seminar (3 credit hours)
This seminar course will enable students to learn about different leadership styles and
practices. Projects, case studies, and group presentations will be the primary content of this
course. Upper-level corporate executives with backgrounds in not-for-profit, entrepreneurial
organizations and global corporations will be invited as guest lecturers. Case-study format will
allow students to examine the legal, ethical, and economic responsibility of the leadership role.
Students will be expected to give group presentations on their case study findings. Enrollment in
this honors course will be by invitation of the instructor only. Students must have completed all
core and foundation courses and have at least a 3.5 GPA to be eligible.
GSB 791 Strategic Management (3 credit hours)
This is a course in strategic management that builds upon and integrates the curriculum’s
core subjects to develop management decision-making skills. Students examine how executives
effectively formulate and implement strategies most conducive to a firm’s success and growth in a
global economy. The course may include a business computer simulation that helps students develop
and hone their management skills. Students analyze case studies of multinational firms. Students
typically take this course in their final semester.
Prerequisites: All foundation and core courses and advisor approval.
Course Objectives
- Demonstrate the capacity to think strategically about an organization’s present position, long-term objectives/direction, resources and competitive abilities, and opportunities for future success – through an understanding of strategic management concepts, research, and theories.
- Demonstrate the ability to identify central issues and general management problems in complex, comprehensive cases; to suggest alternative courses of action; and to present well-supported recommendations for future action – through the integration and application of previous course materials related to the functional areas of a business (bridging the gap between theory and practice).
- Demonstrate the capability to analyze and evaluate – both quantitatively and qualitatively – the performance of the people responsible for strategic decisions and the general management of a business.
- Demonstrate an understanding of the present and future environment in which businesses must function – including the global economy, and the Internet – and their current and potential impact on business activities.
- Demonstrate an increased consciousness about the importance of ethical principles, personal and company values, and socially responsible management practices – including the role of corporate governance.
GSB 795 Directed Study (3 credit hours)
This course is available with the consent of the instructor and approval of the dean.
GSB 798 Management Practicum (3 credit hours)
This capstone course is for students who wish to gain practical experience in a structured
professional management environment. The practicum enables students to arrange an employment and
study experience which is monitored by a full-time faculty member and an on-site supervisor. In the
semester prior to their practicum, students must complete a practicum agreement, which must be
approved by a faculty supervisor.
Prerequisite: Students must be in good academic standing and must have completed a minimum of
14 of the 18 courses required for the graduation.
