Communities of Consumption: Comparing Cultures and Cults
LAS 241 - Communities of Consumption: Comparing Cultures and Cults3 hours Consumerism can mean many things: the pleasure of buying more, the movement toward buying less, and the culture of consumption. The world of the consumer is one that generates fierce loyalty, righteous activism, and a lot of money for businesses. This seminar will examine these aspects of consumerism from several perspectives: as a creator of the cult-like loyalty to brands and brand communities, as a phenomenon so strong it can build corporate empires and shopping mall cathedrals, and as a search for meaning that in some cases can rival religious allegiance.
Prerequisite(s): Sophomores only.